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About Us

HISTORY

Founded in Japan in 1944, Tanita is recognised as the world leader in precision electronic scales within the medical, health and fitness market. The company’s success and expanding global presence is the result of superior technology, research, unique design, and high manufacturing standards. With accuracy, innovation and durability that are trusted worldwide, Tanita looks beyond scales to produce products that enable consumers to monitor their own health with a quality product backed by extensive clinical research.

Based on medical evidence linking excess body fat to heart disease, diabetes and certain cancers, Tanita introduced the world’s first integrated body composition monitor to the professional markets in 1992. Using the same technology as the medical grade scales, Tanita developed the world’s first home use scale and body fat monitor in 1994. This pioneering work has led to the creation of an entirely new category of consumer products that could make the conventional weight scale obsolete. Used by physicians, clinicians, health and fitness experts worldwide, Tanita is considered the gold standard of bioelectric impedance analysis scales and monitors.

Tanita invests in over 50 different scientific research and educational programs worldwide across medical and academic sectors and has published a number of articles in medical journals which all share the common goal of reducing obesity and promoting healthy, active living. Tanita’s goal to remain at the forefront of medical-related technology and health initiatives contributed to the establishment of the Tanita Medical Advisory Board, a team of independent senior research scientists, obesity and nutrition experts from all over the world who advise on the scientific development of BIA technology ensuring the highest accuracy is achieved. Tanita is the only company to offer home use products, incorporating 20 years of sound independent medical research and expertise gained from researching over 100,000 people. This ensures that Tanita’s measurements are the most accurate and reliable in the sector.

HOW TANITA WORKS

Bioelectrical Impedance Analysis (BIA) is considered one of the most reliable and accessible methods of screening body fat. Tanita has patented a revolutionary new way of measuring BIA that is faster, easier, and less intrusive than traditional means – being the first company to introduce the world to the body fat monitor scale. Electrodes in the foot sensor pads send a low, safe electrical signal through the body and weight is calculated automatically along with up to 10 other readings in seconds.

In conventional BIA, a person is weighed, and their height, age, gender, and weight, or other physical characteristics such as body type, physical activity level, ethnicity are entered in a computer. While the person is lying down, electrodes are attached to various parts of the body and a small electric signal is applied.

BIA measures an individual’s impedance or resistance to the electrical signal as it travels through the water that is found in muscle and fat. The more muscle a person has, the more water their body can hold and the greater the amount of water in a person’s body, the easier it is for the electrical signal to pass through it. The more fat an individual has, the more resistance they have to the electrical signal. BIA is safe and a large majority of the population can not feel the electrical signal at all, however weight only mode should be used for those with pace makers.

Tanita body composition monitors make it possible to determine a person’s;

  • Body Weight
  • Body Water Percentage
  • Muscle Mass
  • Physique Rating
  • Daily Calorie Intake (DCI)
  • Basal Metabolic Rate (BMR)
  • Metabolic Age
  • Visceral Fat
  • Bone Mass

OUR PURPOSE

Body composition is an essential tool for those who are serious about feeling better and living healthier. Tanita’s purpose is to give those seeking a healthy lifestyle, the tools that will assist them in achieving personal fitness goals. Tanita does this by monitoring the effects of health and fitness routines.

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